Top 10 Fitness tech startups

Updated: April 19, 2024

These startups develop fitness apps, wearables, games, communities, gym networks, analytic tools.
1
Country: USA | Funding: $1.9B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Country: India | Funding: $674.6M
CureFit will be an innovative combination of fitness engagement, coaching and delivery through a combination of online and offline channels.
3
Country: Brazil | Funding: $605M
Gympass is a fitness discovery platform connecting the world's network of fitness facilities to companies and its employees.
4
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
5
Country: USA | Funding: $404.8M
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win.
6
Country: USA | Funding: $367.2M
Hydrow is a provider of a connected indoor rowing machine.
7
Country: USA | Funding: $298.8M
Tempo is a home fitness platform that provides training guidance and combines fitness equipment with 3D sensors and artificial intelligence.
8
Country: India | Funding: $196M
HealthKart offers fitness products, services and community to help consumers achieve their fitness goals.
9
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
10
Country: USA | Funding: $129.3M
Big Health operates a digital healthcare portal used to offer behavioral programs for mental health issues.
11
Country: USA | Funding: $110.5M
Future pairs you with one of the best coaches on Earth. They have trained numerous pro athletes, Hollywood celebs, and thousands of working professionals.
12
Country: USA | Funding: $74.8M
Mirror is a connected fitness system that streams live and on-demand classes to users in-home via a sleek responsive display.
13
Country: Germany | Funding: $70M
Freeletics promotes and increases physical fitness, strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.
14
Country: USA | Funding: $70M
FitOn is a free fitness app with more than 6M+ members who have completed over 500M workout minutes on the platform.
15
Country: USA | Funding: $66M
Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.
16
Country: Denmark | Funding: €50M
Lenus eHealth is a B2B technology and innovation firm providing cloud-based SaaS to a broad variety of health professionals.
17
Country: USA | Funding: $41.5M
FIGUR8 is the most advanced on-body movement intelligence solution for evaluating musculoskeletal health.
18
Country: Israel | Funding: $38.7M
LifeBeam creates headphones VI that come with incredible sound and real time fitness coaching.
19
Country: USA | Funding: $38M
Levels develops a health and wellness platform designed to monitor metabolic fitness.
20
Country: USA | Funding: $37M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
21
Country: China | Funding: $35M
Huami is the top #1 wearable device company in the world, ahead of Apple and Fitbit, with over 50 million units sold. Huami's mission is to seamlessly connect biomechanical signals and daily activities with smart data services to promote healthy living and to make our lives easier.
22
Country: USA | Funding: $27M
Empowering exercise programs designed just for you, so you can chase the life you want at any age.
23
Country: India | Funding: $25.6M
Ultrahuman is a platform for transformation centred around Mind, Body & Recovery.
24
Country: Sweden | Funding: $21.7M
Lifesum is a Swedish digital health startup that helps clients become healthier by using applied psychology and technology.
25
Country: USA
Peerfit is a digital platform that’s helping insurance carriers, brokers and employers redefine corporate wellness programs.
26
Country: France | Funding: $19.5M
FeetMe is a start-up specialized in the development of connected insoles.
27
Country: USA | Funding: $16.8M
Fittr creates customized workout plans based on fitness goal, equipment available, time available, and exercise style preferences.
28
Country: USA | Funding: $15M
WellnessFX is a breakthrough web-based service that empowers individuals to understand and improve their health in a personalized and engaging way. By combining direct-to-consumer access to advanced blood tests, phone consultations with progressive health practitioners, and intuitive online data tracking, our customers are able to identify and reverse potential health risks long before symptoms appear.
29
Country: USA | Funding: $14M
Naked is a 3D Fitness Tracker that gives you a holistic picture of your body and how it changes over time. Naked uses 3D scanning technology to track your shape, measurements, body fat %, and weight to give you unprecedented insights into how your lifestyle affects your health.
30
Country: Netherlands | Funding: $13.4M
An online fitness platform for consumers & professionals in the health industry
31
Country: UK | Funding: $12.8M
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
32
Country: USA | Funding: $11.5M
FitnessKeeper offers Runkeeper, a mobile platform that employs location technology to allow users to track their workout performance.
33
Country: USA | Funding: $12.2M
At Big Sky Health, we're passionate about helping people live healthier, longer lives. Information, motivation, and accountability are all key to success on your path toward wellness—so we build experiences that provide all of the above.
34
Country: USA | Funding: $11.1M
Moxie is an online fitness platform that provides its users with fitness routines and online instructors.
35
Country: Canada | Funding: $9.9M
A mobile fitness app with interactive training programs world’s best personal trainers at your fingertips - anytime, anywhere.
36
Country: Canada | Funding: $9M
Develops connected health, fitness and human performance software solutions that help make people better
37
Country: USA | Funding: $7.8M
The best of digital fitness for healthy aging today.
38
Country: USA | Funding: $7.6M
Mighty Self creates daily nutraceuticals that enhance your life, promote health and are formulated for everyday use.
39
Country: UK | Funding: £5.6M
Apex Rides is the direct-to-consumer in-home smart-bike and app concept.
40
Country: Denmark | Funding: $6.5M
Motosumo is unlocking that potential using our background in professional sports analysis.
41
Country: Israel | Funding: $6.4M
Sency builds computer vision based products which empowers people worldwide to fulfill their physical goals
42
Country: USA | Funding: $6M
Sleep Data develops virtual care platform BetterNight catered to people with sleep apnea, insomnia, anxiety, jet lag, stress and other sleep conditions.
43
Country: USA | Funding: $5.5M
Meditation.live is a wellness platform that allows anyone to ask questions to teachers live, which improves learning while on demand meditations help you with your daily practice.
44
Country: USA | Funding: $4.1M
Wellbeats Virtual Fitness is the premier on-demand fitness provider that delivers fitness classes, workout plans, and fitness assessments to users anytime, anywhere. Wellbeats proprietary content and technology enable individuals to take control of their health with fitness solutions that fit their lives.
45
Country: Germany | Funding: $2.5M
Machtfit, a German health wellness and fitness company, provides corporate health solutions for companies and their employees.
46
Country: UK | Funding: £2M
Eastnine are on a mission to banish the ‘not today’ from daily fitness.
47
Country: USA | Funding: $2.2M
Fitocracy is an online fitness community offering games and social networking tools that help members improve their fitness.
48
Country: USA | Funding: $2.2M
Caliber is the future of fitness coaching.
49
Country: USA
LIT Method is a combination of personal training, physical therapy, and injury prevention — and its signature LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system offering more than 500+ low impact exercises including strength, cardio, Pilates, rowing, and recovery.
50
Country: Netherlands | Funding: €1.6M
First of its kind digital sleep coaching company