Top 10 Fitness tech startups in USA

Updated: May 06, 2024

1
Funding: $1.9B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
3
Funding: $475M
Peerfit is a digital platform that’s helping insurance carriers, brokers and employers redefine corporate wellness programs.
4
Funding: $404.8M
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win.
5
Funding: $367.2M
Hydrow is a provider of a connected indoor rowing machine.
6
Funding: $298.8M
Tempo is a home fitness platform that provides training guidance and combines fitness equipment with 3D sensors and artificial intelligence.
7
Funding: $151.9M
Strava is an online network that connects the global community of athletes.
8
Funding: $129.3M
Big Health operates a digital healthcare portal used to offer behavioral programs for mental health issues.
9
Funding: $110.5M
Future pairs you with one of the best coaches on Earth. They have trained numerous pro athletes, Hollywood celebs, and thousands of working professionals.
10
Funding: $74.8M
Mirror is a connected fitness system that streams live and on-demand classes to users in-home via a sleek responsive display.
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11
Funding: $70M
FitOn is a free fitness app with more than 6M+ members who have completed over 500M workout minutes on the platform.
12
Funding: $66M
Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.
13
Funding: $41.5M
FIGUR8 is the most advanced on-body movement intelligence solution for evaluating musculoskeletal health.
14
Funding: $38M
Levels develops a health and wellness platform designed to monitor metabolic fitness.
15
Funding: $37M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
16
Funding: $27M
Empowering exercise programs designed just for you, so you can chase the life you want at any age.
17
Funding: $16.8M
Fittr creates customized workout plans based on fitness goal, equipment available, time available, and exercise style preferences.
18
Funding: $15M
WellnessFX is a breakthrough web-based service that empowers individuals to understand and improve their health in a personalized and engaging way. By combining direct-to-consumer access to advanced blood tests, phone consultations with progressive health practitioners, and intuitive online data tracking, our customers are able to identify and reverse potential health risks long before symptoms appear.
19
Funding: $14M
Naked is a 3D Fitness Tracker that gives you a holistic picture of your body and how it changes over time. Naked uses 3D scanning technology to track your shape, measurements, body fat %, and weight to give you unprecedented insights into how your lifestyle affects your health.
20
Funding: $11.5M
FitnessKeeper offers Runkeeper, a mobile platform that employs location technology to allow users to track their workout performance.
21
Funding: $12.2M
At Big Sky Health, we're passionate about helping people live healthier, longer lives. Information, motivation, and accountability are all key to success on your path toward wellness—so we build experiences that provide all of the above.
22
Funding: $11.1M
Moxie is an online fitness platform that provides its users with fitness routines and online instructors.
23
Funding: $7.8M
The best of digital fitness for healthy aging today.
24
Funding: $7.6M
Mighty Self creates daily nutraceuticals that enhance your life, promote health and are formulated for everyday use.
25
Funding: $6M
Sleep Data develops virtual care platform BetterNight catered to people with sleep apnea, insomnia, anxiety, jet lag, stress and other sleep conditions.
26
Funding: $5.5M
Meditation.live is a wellness platform that allows anyone to ask questions to teachers live, which improves learning while on demand meditations help you with your daily practice.
27
Funding: $4.1M
Wellbeats Virtual Fitness is the premier on-demand fitness provider that delivers fitness classes, workout plans, and fitness assessments to users anytime, anywhere. Wellbeats proprietary content and technology enable individuals to take control of their health with fitness solutions that fit their lives.
28
Funding: $2.2M
Fitocracy is an online fitness community offering games and social networking tools that help members improve their fitness.
29
Funding: $2.2M
Caliber is the future of fitness coaching.
30

LIT Method is a combination of personal training, physical therapy, and injury prevention — and its signature LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system offering more than 500+ low impact exercises including strength, cardio, Pilates, rowing, and recovery.
31
Funding: $1M
RocketBody A.I. powered Personal wearable that tracks metabolic rate and identifies supercompensation
32
Funding: $150K
FitnessAI uses artificial intelligence to generate personalized weight lifting plans.
33

FitWit offers fitness training services with access to nutrition specialists, kids' fitness training and nutrition advice.