Top 42 Fitness tech startups

Updated: Nov 16, 2025
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These startups develop fitness apps, wearables, games, communities, gym networks, analytic tools.
1
Peloton
Country: USA | Funding: $2.2B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
CureFit
Country: India | Funding: $674.6M
CureFit will be an innovative combination of fitness engagement, coaching and delivery through a combination of online and offline channels.
3
Tonal
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
4
Whoop
Country: USA | Funding: $404.8M
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win.
5
Hydrow
Country: USA | Funding: $367.2M
Hydrow is a provider of a connected indoor rowing machine.
6
HealthKart
Country: India | Funding: $349M
HealthKart offers fitness products, services and community to help consumers achieve their fitness goals.
7
Tempo
Country: USA | Funding: $298.8M
Tempo is a home fitness platform that provides training guidance and combines fitness equipment with 3D sensors and artificial intelligence.
8
Strava
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
9
LifeBeam
Country: Israel | Funding: $149.7M
LifeBeam creates headphones VI that come with incredible sound and real time fitness coaching.
10
Big Health
Country: USA | Funding: $135.1M
Big Health operates a digital healthcare portal used to offer behavioral programs for mental health issues.
11
Future
Country: USA | Funding: $110.5M
Future pairs you with one of the best coaches on Earth. They have trained numerous pro athletes, Hollywood celebs, and thousands of working professionals.
12
Mirror
Country: USA | Funding: $74.8M
Mirror is a connected fitness system that streams live and on-demand classes to users in-home via a sleek responsive display.
13
Freeletics
Country: Germany | Funding: $70M
Freeletics promotes and increases physical fitness, strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.
14
FitOn
Country: USA | Funding: $70M
FitOn is a free fitness app with more than 6M+ members who have completed over 500M workout minutes on the platform.
15
Fitbit
Country: USA | Funding: $66M
Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.
16
Ultrahuman
Country: India | Funding: $60.1M
Ultrahuman is a platform for transformation centred around Mind, Body & Recovery.
17
Lenus
Country: Denmark | Funding: €52M
Lenus eHealth is a B2B technology and innovation firm providing cloud-based SaaS to a broad variety of health professionals.
18
FIGUR8
Country: USA | Funding: $41.5M
FIGUR8 is the most advanced on-body movement intelligence solution for evaluating musculoskeletal health.
19
Signos
Country: USA | Funding: $37M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
20
Bold
Country: USA | Funding: $27M
Empowering exercise programs designed just for you, so you can chase the life you want at any age.
21
Lifesum
Country: Sweden | Funding: $21.7M
Lifesum is a Swedish digital health startup that helps clients become healthier by using applied psychology and technology.
22
FeetMe
Country: France | Funding: $19.5M
FeetMe is a start-up specialized in the development of connected insoles.
23
Fittr
Country: USA | Funding: $16.8M
Fittr creates customized workout plans based on fitness goal, equipment available, time available, and exercise style preferences.
24
VirtuaGym
Country: Netherlands | Funding: $13.4M
An online fitness platform for consumers & professionals in the health industry
25
Big Sky Health
Country: USA | Funding: $12.2M
At Big Sky Health, we're passionate about helping people live healthier, longer lives. Information, motivation, and accountability are all key to success on your path toward wellness—so we build experiences that provide all of the above.
26
FitnessKeeper
Country: USA | Funding: $11.5M
FitnessKeeper offers Runkeeper, a mobile platform that employs location technology to allow users to track their workout performance.
27
Moxie
Country: USA | Funding: $11.1M
Moxie is an online fitness platform that provides its users with fitness routines and online instructors.
28
Fitplan
Country: Canada | Funding: $9.9M
A mobile fitness app with interactive training programs world’s best personal trainers at your fingertips - anytime, anywhere.
29
Balanced
Country: USA | Funding: $7.8M
The best of digital fitness for healthy aging today.
30
Apex Rides
Country: UK | Funding: £5.6M
Apex Rides is the direct-to-consumer in-home smart-bike and app concept.
31
Motosumo
Country: Denmark | Funding: $6.5M
Motosumo is unlocking that potential using our background in professional sports analysis.
32
Sency
Country: Israel | Funding: $6.4M
Sency builds computer vision based products which empowers people worldwide to fulfill their physical goals
33
Sleep Data
Country: USA | Funding: $6M
Sleep Data develops virtual care platform BetterNight catered to people with sleep apnea, insomnia, anxiety, jet lag, stress and other sleep conditions.
34
Meditation.live
Country: USA | Funding: $5.5M
Meditation.live is a wellness platform that allows anyone to ask questions to teachers live, which improves learning while on demand meditations help you with your daily practice.
35
Wellbeats
Country: USA | Funding: $4.1M
Wellbeats Virtual Fitness is the premier on-demand fitness provider that delivers fitness classes, workout plans, and fitness assessments to users anytime, anywhere. Wellbeats proprietary content and technology enable individuals to take control of their health with fitness solutions that fit their lives.
36
Machtfit
Country: Germany | Funding: $2.5M
Machtfit, a German health wellness and fitness company, provides corporate health solutions for companies and their employees.
37
Caliber
Country: USA | Funding: $2.2M
Caliber is the future of fitness coaching.
38
LIT Method
Country: USA
LIT Method is a combination of personal training, physical therapy, and injury prevention — and its signature LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system offering more than 500+ low impact exercises including strength, cardio, Pilates, rowing, and recovery.
39
Neurobit Technologies
Country: Singapore | Funding: $1.6M
Neurobit Technologies is a digital health company bringing a paradigm shift in sleep healthcare and fitness using a suite of AI Services.
40
FitnessAI
Country: USA | Funding: $150K
FitnessAI uses artificial intelligence to generate personalized weight lifting plans.
41
KeepActive
Country: Australia
Social Australian start-up that aims to tackle loneliness and physical inactivity by helping people connect with locals and create physical activity groups.
42
Fitness22
Country: Israel
Fitness22 is a successful mobile fitness startup that has developed some of the most popular fitness apps available.
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Jason Kwon
Editor: Jason Kwon
Jason Kwon is a senior editor for MedicalStartups. He has previously covered the pharmaceutical and medical research industries for FDAnews and worked as a head of marketing for medical startup Sonic Therapeutics. Before that, he co-founded a startup consulting business for emerging entrepreneurial hubs in Asia. Jason graduated from St. Bonaventure University’s journalism school. In his free time, Jason enjoys yoga, watching movie trailers, traveling to places where he can't get cell service. You can contact Jason at jaskwon(at)medicalstartups(dot)com