Emm
Last updated: November 25, 2025
CEO - Jenny Button
Country: UK | Funding: $10M (+)
Founded: 2020
Website: https://www.emm.co/
Emm is developing the first smart menstrual cup with integrated biosensors, which provides data on reproductive and menstrual health. The device functions like a regular menstrual cup, designed to store menstrual blood. The built-in sensor collects data that helps users understand their cycle patterns. Tracking the amount of menstrual fluid you lose each day helps you identify your heaviest days, plan your day and manage your menstrual cycle. Personalized insights can be viewed in the smartphone app. Data collected in the Emm app is encrypted and stored securely with two-factor authentication. Personal identifiers are removed or replaced with codes.
Founded: 2020
Website: https://www.emm.co/
Emm is developing the first smart menstrual cup with integrated biosensors, which provides data on reproductive and menstrual health. The device functions like a regular menstrual cup, designed to store menstrual blood. The built-in sensor collects data that helps users understand their cycle patterns. Tracking the amount of menstrual fluid you lose each day helps you identify your heaviest days, plan your day and manage your menstrual cycle. Personalized insights can be viewed in the smartphone app. Data collected in the Emm app is encrypted and stored securely with two-factor authentication. Personal identifiers are removed or replaced with codes.
